Welcome to Sweetie-Co, where we understand the joys and challenges of parenthood, especially for new mums and dads navigating the world of formula feeding.

As an Australian mum myself, my husband and I entered the world of parenting completely unaware of the many little hurdles we'd face. Formula feeding has been a learning curve, and that experience is what inspired me to create a space that offers support, guidance, and trustworthy products for other parents going through the same journey.

One of the most daunting struggles I faced was the absence of a reliable solution for measuring formula accurately on the go. Without a formula dispenser equipped with a scoop count measuring table, every feed became a guessing game, adding unnecessary stress when out and about or even just at home!

Frustrated by this recurring issue and driven by the desire to simplify the feeding process for fellow parents, whilst on maternity leave, I embarked on a mission with a local industrial designer here in Adelaide to create a solution, one that had never been done before. That’s how Sweetie-Co was born, a brand dedicated to providing innovative, practical, and user-friendly products designed to make parenting just a little bit easier.

Our hero product, is not just any formula dispenser, it's a game-changer!! With a built-in measuring table on each 4 compartments, it offers unparalleled convenience and precision, ensuring that every feeding is effortless and stress-free, whether you're at home or on the go.

At Sweetie-Co, we're not just about products, we're about empowering parents to embrace the beautiful chaos of parenthood with confidence and peace of mind. We understand that every moment counts, and our mission is

to provide you with the tools you need to cherish those moments to the fullest.

Thank you for joining us on this incredible journey. Together, let's redefine the parenting experience one innovation at a time.

Warmest regards, Mariah

Founder of, Sweetie-Co xx